By end of programme, delegates will:
- Understand what is meant by “marketing”.
- Discover low-cost methods to market businesses effectively.
- Learn how to develop a marketing plan.
- Learn how to plan a marketing campaign.
- Perform SWOT analysis to understand markets and competitive positions.
- What is marketing
- Understanding trends
- Market research
- Marketing strategies
- Mission Statements
- The Marketing Plan
- The Marketing campaign
- Promotional tools
- Low-cost marketing
- Business owners
- Managers of marketing
- Supervisors of departments and their chairmen
- All workers in the marketing field