Program ObjectivesBy end of programme, delegates will:
- Explain the marketing concept and why it is relevant for managers
- Conduct an organisational SWOT analysis in the marketing context
- Describe the four elements of the marketing mix and give an example of how each is used within the context of the organisation
- Analyse their organisation’s marketing and position in market
Program Outline:
- The elements of the marketing mix
- Product quality
- The right promotion
- The people factor
- Analysing the market
- Recognising the need for change
- PESTLE analysis
- Market segmentation
- SWOT analysis
- The marketing plan
Target Audience
- Business owners
- Managers of marketing
- Supervisors of departments and their chairmen