Program ObjectivesBy end of programme, delegates will:
- Recognise the role of marketing in modern organisations
- Learn how to create a Mission Statement for their organisations
- Comprehend different methodologies for market segmentation
- Gain knowledge on the key elements in an effective marketing strategy
- Learn about the elements of an effective pricing strategy
- Recognise the key success factors in successful product introduction
- Understand the key factors in successful promotional campaigns
Program Outline:
- What is Marketing?
- The Mission Statement
- Understanding your Market
- Marketing Plan
- Price Strategies
- New Product/Service Decisions
- Promotion Strategies
Target Audience
- Managers of marketing and sales
- Supervisors of departments and their chairmen
- All workers in the marketing field